Featured Webmaster Articles

A collection of articles of interest to webmasters and persons performing website maintenance.

Why is Search Engine Optimization Important For Your Small Business?

September 21, 2012 | By: Rivien Media LLC
Search engine optimization practices are very important for your small business, no matter if your  company has a website or not. Successful management of your online reputation and web presence, using effective search engine optimization practices, should become the foundation of your online marketing endeavors. If you’re not aware of your online reputation or don’t understand the important factors behind search engine optimization practices, please read this article.

Get to the Top! Tips for Making your Business Web Site More Prominent in an Online Search

September 3, 2012 | By: SBA.GOV
The last few years has largely seen the demise of the published edition of the Yellow Pages (mine goes straight into the recycling bin), and the growth of Internet-based search tools. This is good news for small business owners — if you can make your business listing stand out from the crowd. But, before you rush out to hire a search engine optimization consultant, consider these tips for making sure your small business is prominent in an online search.

Managing Your Online Reputation: How to Respond to Customer Reviews

August 15, 2012 | By: SBA.gov
Making use of free online listings, such as Yelp.com, Google Places and Yahoo Local, is a great way to promote and manage your business profile online. Not only does it make your business searchable and rise to the top of search engine listings, it also allows you to communicate information about your business directly with your target audience based on location-based data and keywords.

Search Engine Optimization

July 16, 2012 | By: HowTo.gov
Search Engine Optimization (SEO) is the active practice of improving aspects of your website so that commercial search engines (such as Google, Bing, and Yahoo) can find and display your Web pages in the results when they’re relevant to a searcher’s query. Users generally expect to find the most relevant results at the top of the search engine’s results page.

The Ultimate Small Business Marketing Guide

July 2, 2012 | By: SBA.gov
Lets start by clarifying that there is no such thing as an-ultimate guide to marketing. In-truth, marketing is an ever evolving, and essentially limitless business function.

What is Search Engine Optimization?

May 15, 2012 | By: Wikipedia
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Wikipedia Definition for Online Reputation Management

May 1, 2012 | By: Wikipedia
Reputation management is the practice of understanding or influencing an individual or business brand. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results.

What is a Webmaster?

April 2, 2012 | By: Wikipedia
A webmaster (from web and master), also called a web architect, web developer, site author, or website administrator, is a person responsible for maintaining one or many websites. The duties of the webmaster may include ensuring that the web servers, hardware and software are operating correctly, designing the website, generating and revising web pages, replying to user comments, and examining traffic through the site.